Most editorial teams don’t decide to spend time maintaining a restaurant directory. It usually begins in small, reasonable ways that don’t feel significant enough to name. A listing needs a quick correction, hours need to be adjusted, or a restaurant that quietly closed needs to be removed. Each task only takes a few minutes, and…
On my 45th birthday, I headed to my favorite steak restaurant in Seattle. I’ve been there so many times that I already know they don’t take reservations, so I don’t bother calling ahead. I could taste the perfect medium rare, as we turned into the lot. But, instead of having a hard time finding a…
Monetizing a restaurant directory looks pretty straightforward on paper. You’ve got a loyal audience and restaurants want more visibility. The next step is to add featured placements or sponsored listings, right? We get it. It’s easy to assume that if revenue isn’t happening yet, the missing piece has to be packaging, pricing, or sales effort….
