One of the more subtle problems with monetizing a restaurant directory is that revenue can start to feel like it creates more work instead of supporting the work that already exists. That tension does not always show up at the beginning. Early on, a featured placement or sponsored listing may seem simple enough to manage….
Monetizing a restaurant directory usually looks straightforward on paper. The audience is already there, restaurants want visibility, and featured placements or sponsored listings seem like a natural next step. It’s easy to assume that if revenue isn’t happening yet, the missing piece must be packaging, pricing, or sales effort. But, in practice, that usually isn’t…
Monetizing a restaurant directory looks pretty straightforward on paper. You’ve got a loyal audience and restaurants want more visibility. The next step is to add featured placements or sponsored listings, right? We get it. It’s easy to assume that if revenue isn’t happening yet, the missing piece has to be packaging, pricing, or sales effort….
