Growth in a restaurant directory doesn’t always feel the way people expect it to. There isn’t always a clear moment where everything becomes easier or more efficient. In many cases, the opposite happens. As traffic increases, as more restaurants are added, and as engagement builds, the system starts to feel slightly more demanding instead of…
It’s easy to assume advertisers are buying placement. A featured listing sits at the top, a sponsor appears in a prominent spot, and the value seems tied to visibility. That logic makes sense on the surface, but in practice it misses what advertisers are actually evaluating when they decide whether to spend money in a…
Revenue conversations around a restaurant directory rarely stall because there’s no interest. More often, they slow down because something underneath the conversation feels uncertain. The audience is there, the use case is obvious, and on paper the offer makes sense. What’s harder is creating the kind of confidence that lets everyone move forward without hesitation….
