It’s easy to assume advertisers are buying placement. A featured listing sits at the top, a sponsor appears in a prominent spot, and the value seems tied to visibility. That logic makes sense on the surface, but in practice it misses what advertisers are actually evaluating when they decide whether to spend money in a…
Revenue conversations around a restaurant directory rarely stall because there’s no interest. More often, they slow down because something underneath the conversation feels uncertain. The audience is there, the use case is obvious, and on paper the offer makes sense. What’s harder is creating the kind of confidence that lets everyone move forward without hesitation….
Monetizing a restaurant directory usually looks straightforward on paper. The audience is already there, restaurants want visibility, and featured placements or sponsored listings seem like a natural next step. It’s easy to assume that if revenue isn’t happening yet, the missing piece must be packaging, pricing, or sales effort. But, in practice, that usually isn’t…
